Marketing and Branding
Our Team
- Stephanie Peterson, Director of Marketing
- Alyssa Halls, Graphic Designer
- Tanner Holte, Multi-Media Coordinator
- Bethanie O'Dell, Webmaster
Socials
- Facebook: @highlandscotties
- X: @highlandcc
- Instagram: @highlandscotties
- YouTube:@HighlandScotties
View a complete index of our college and athletics social media channels.
HCC Marketing is the official point of contact for media and external marketing initiatives at Highland Community College. This page includes resources, templates, and information for all things marketing and branding at HCC.
Branding Standards & Style Guide
Our branding standards and style guide includes the HCC wordmarks, logos, images, and more.
The horizontal version of the wordmark is considered to be the primary wordmark of the institution. The stacked wordmark is the secondary option and should be used when space is limited. Logos should only appear in navy and white. Any other color formats must be approved by the Marketing Department prior to usage.
- HCC Logos and wordmarks (available to HCC users only)
- HCC uses Georgia and Gotham fonts (available here)
- Branded PowerPoint Template
This guide seeks to provide rules and procedures for graphically representing Highland
Community College. The information contained within serves to create and maintain
a cohesive marketing presence in the region, on-campus, online, and beyond.
Our Services
Consistent imaging is a critical component of how we communicate about Highland Community College. Adhering to defined graphics standards enables clear messaging and aids in the branding of the College. In part, it is crucial that no outside marketing materials be displayed or used in any form without the approval of the Department of Marketing.
All new sites and social media accounts associated with Highland Community College must be reviewed by the Highland Community College Marketing Department.
For in-house printing, the marketing department will invoice your department for printed items. The Business office will transfer money between budgets (like the Bookstore does for office supplies).
Outsourcing: Quantities over 100 or items that require cutting, folding, addressing, mailing, etc. Departments cover the cost of outsourcing.
| Type | Size | Cost / Procedure |
|---|---|---|
|
Flyers |
8.5" x 11" |
Printed in-house at no cost to departments. |
|
Posters* |
16" x 20" |
$5 |
|
|
21.5" x 36" (alumni sandwich bd) |
$7 |
|
|
24" x 36" (admissions sandwich bd) |
$8 |
|
|
36" x 36" |
$12 |
|
|
36" x 48" |
$15 |
|
|
85" x 36" (library display case) |
$27 |
|
Business Cards & Name Plates |
Production is outsourced for both |
Marketing/HR will cover the first order. Departments cover the cost for reorders. |
*Items larger than 48" will be calculated at $0.31/inch and rounded up to the nearest dollar
The Multi-Media Team is responsible for streaming most games and events produced by Highland including but not limited to:
- sports,
- music concerts,
- musicals,
- graduation ceremonies, and
- special events.
Our group is in charge of executing these events and running the cameras, gathering
media for later use, and broadcasting/recording.
Student Jobs are available with the Multi-Media Team. Scholarships are also available.
What's New
Reilly on Exhibit in Yost Gallery March 10, 2026 | By Stephanie Peterson
The Walter Yost Art Gallery is proud to host artist, Rebecca Reilly as the current exhibit. Reilly explained, “My latest work has been focused on the idea of the interweaving of the universe. Time. Fate. Objects. In using recycled materials, they are given a new chapter, a new life. Reusing...
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Scottie Gold Initiative Wins National NASPA Award February 25, 2026 | By Stephanie Peterson
Highland Community College is proud to announce that its innovative Scottie Gold Initiative has been named the recipient of the 2026 Outstanding...
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President and Dean's Honor Roll List for Fall 2025 February 20, 2026 | By Stephanie Peterson
President and Dean's Honor Roll List for Fall 2025 Below is a list of students at Highland Community College that have made the President and...
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